There is no question about it that the Internet is now a mainstream medium The Internet has consolidated itself as a very powerful platform that has changed the way we conduct business, and the way we communicate. The internet has revolutionized our lives in many ways and It has impacted and benefited us in many areas such as communication (text and video chat and e-mail), entertainment (games, music, movies), distant education and ofcourse online shopping that gets our things delivered right at our doorstep. The internet users also able to conveniently perform banking transactions as and when they like.
The world population is rapidly increasing. In 1999 it reached 6 billion people. It is predicted to reach 9 billion by 2050. The growing human population and with the advancement of technology and wider broadband coverages we will definitely see a rise in the usage of internet among pople globally and locally.
The Internet is still growing at a good rate and definitely promises fast growth in certain countries and regions. For example, the demographics of the US Internet population are evolving to reflect the offline population. The statistics have also shown that more women are coming online as well as more users ages 35 and older.
E-commerce is now an important component of the economy, particularly in the developed markets. While e-commerce is still in its infancy in many emerging markets, this is set to change in the coming years especially in China. E-commerce growth in the USA remains strong as well as other regions in the world offering significant opportunities for those operating in the e-commerce space. Worldwide Internet users has now reached around 1.4 billion and billions will be spent by consumers in the next few years on online retail. While the economic slowdown affected e-commerce growth somewhat over the next couple of years, particularly spending on online advertising, there is indication that so far the online retail market has remained steady due mostly to the lower prices offered via online shopping.
In the next few years the total entertainment and publishing industry (including offline and online) is expected to be worth more than $2 trillion ? driven in particular by a wave of growth in online video games, gambling, music, social networking/UGC, and online video. In recent times sales of digital music, mostly via the Internet, have increased by more that 30%; in contrast sales of CD and DVDs continue to decline. Online video consumption is also beginning to produce promising results and advertisers have begun to seriously take note. Pay-to-own downloading is particularly popular and new business models in this area are expected to emerge over the next few years. Travel and adult content services are also popular with more growth expected ahead.
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